Connecting Corporate and Consumer Social Responsibility Through Social Media Activism
نویسندگان
چکیده
منابع مشابه
Consumer Social Responsibility – The True Corporate Social Responsibility
Corporate Social Responsibility (CSR) has attracted global attention in an increasingly integrated world economy. Proponents of CSR believe that the corporation is obligated to promote social progress due to its dependence on society. CSR opponents argue that these demands are unwarranted and that the corporation’s sole obligation is to maximize shareholder wealth within legal and social norms....
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A common form of Corporate Social Responsibility (CSR) by firms is to agree to donate a fixed portion of private good revenues to a charitable cause. In this paper we explore a new rationale for such CSR. We argue that linking private good purchase with charitable donations allows the firm to price discriminate between altruistic consumers who wish to make charitable donations out of their inco...
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Corporate social responsibility (CSR) surveys repeatedly indicate significant consumer interest in products and services of businesses that follow virtuous business practices. Yet the existence of a causal relationship between company responsibility and its financial performance is a contested area, and clear evidence that CSR would create a competitive advantage is missing. As ethical evaluati...
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More firms today are beginning to realise the importance of corporate social responsibility (CSR), and its impact on societal well being, apart from the overall governance of the supply chain processes of every organisation. Ratings are being developed to measure performances of most firms with regard to their CSR efforts besides their financial performance. This rating would then be used to me...
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ژورنال
عنوان ژورنال: Social Media + Society
سال: 2018
ISSN: 2056-3051,2056-3051
DOI: 10.1177/2056305117746357